South Africa is knows as a beautiful tourist destination, but beyond landscapes and wildlife is a thriving land of business opportunities. South African photographer Jurgen Banda-Hansmann has taken up the mantle and is providing some of South Africa’s corporations with stunning images.
What’s more is that Jurgen’s photography business Jurgen’s Photography is expanding and taking him around the world. Let’s find out more from the photographer himself
FotoArk: How long have you been a photographer, and what got you started?
I started my business about 3.5 years ago. I was working in the call center industry as resource planner and analyst. My then my boss resigned. After a long thought process, I decided not to apply for her position. As I achieved everything in the company I could
have, I decided to resign and start my business. Working as photographer was always my dream. It was the right time to do the jump.
FotoArk: You specialize in 3 genre’s, corporate, editorial, and travel. Can you explain the key differences you as a photographer experience in each one?
All photographic genres tell stories. It is what you focus, which makes the difference. Corporate photography tells the story of individual companies. Corporate assignments can vary from on location portrait sessions to photographing all aspects of a company, including headshots, production process, architecture, staff members at work, etc. I love those opportunities of telling stories, especially when my clients have a clear idea of what they expect from the shoot.
FotoArk: What’s the most challenging aspect of corporate photography today, and how have you overcome it?
Finding new clients was a major challenge. I joined a business networking organization (BNI). Since I joined, I learned a lot about networking and presenting myself. A good portion of my work is a direct or indirect result of networking offline and online. Twitter has been one of the most versatile online tools for new contacts and assignments.
FotoArk: Tell us what’s been the most rewarding thing to happen to you through your work?
FotoArk: What are the two most important pieces of camera equipment you use in corporate photography, and why?
My website in connection with my blog, Twitter and Google ads also brings in some good leads. I spend a good amount of energy on
SEO (search engine optimization) for my website. Proactive inbound marketing describes best on how I find clients.
FotoArk: What advice would you give to someone just starting out who has a passion for corporate photography? Equipment, how to go about it etc.