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SEO for Photographers: That dreaded thing call flash … or is it?

Flash on your website
Flash on your website

Flash in layman’s terms is similar to video. I allows you to stitch together a series of photographs, images, text or just about anything into a nice package that can look fantastic on a website.

The downside to flash for photographers:

Ever come across a great photography site that looks fantastic. The images flow wonderfully. The how site is easy to navigate, it’s a great experience.

But why then is it not on the top of any search engine?

Simple, search engines don’t understand flash. It’s like showing a blind person a book, without Braille. They know what it is, but can’t work out the content.

Braille to the search engine comes in the form of text. And, flash has none.

SEO and flash, can they get along?

Not really. Search engine’s simply can’t see Flash, and, probably never will. Trying SEO on a site built on flash is a virtual waste of time.

Should you dump any notion of using flash?

This depends. If your website is entirely made from flash, and nothing else there are two things that will happen. The search engines will glance over it, and all you content will not be recognized. You will give the majority of your users an nice experience.

If all you are doing is putting up a portfolio to show clients, then go for it.

If you are trying to get as much exposure for yourself on the internet, then you will have to give a website created solely on flash another think.

The future of flash?

Html5 is a code that’s is being seen as the end of Flash. Or at least the end of the need for flash. The argument continues on. Html 5 is new, and while it is, and will be adopted by all, there is still life in flash for a long time to come.

Can you have the best of both worlds?

Yes, you can have a portfolio site that’s made from flash, and have a text version of the site as well. There are pro’s and con’s to this. Including more work, but it can deliver the best of both worlds and is worth a consideration.

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