How do make your photograph’s Search Engine Optimization friendly on a static website?
What’s a static webpage?
Let’s be clear firstly about a few things. A static page in this instance is a html webpage. It’s not referring to WordPress, blogger or any blogging type of site.
Does everyone agree on these SEO methods?
The second this is that there are many people who say yes and no to somethings within the realm of SEO. And, yes and no to other things. In other words there’s no 100% the same method out there. However, there are some standards that even the search engines say you must do, and, a little more too.
List of SEO requirements for photographs
Use both an “alt” tag attribute and a “title” tag attribute to describe the content.
These are two of the most important things you must do with your images. They tell the search engine, what your image is, and describes to the search engine what’s in the image.
What’s the difference between “title” text and “alt” text?
Title text tells the search engine about what’s in the image, the context of the photograph. It should be written just like any other sentence describing what is going on in the photograph. The text also shows up when you mouse-over an image, which can be a nice affect.
Alt text (Alternative text) is used if the image cannot be displayed for some reason. It should be short, and basically name the image.
Make sure the image filename describes the content of the photo
I am not a huge believer in this, as I think search engines are smarter than that. That said, is certainly can do no harm.Use hyphens to separate the words describing the photograph in the filename
abedofroses or a-bed-of-roses or a_bed_of_roses? Again, I think search engines treat all of these files names the same. People however, will prefer to associate a name with hyphens in general.
Place all photographs in a folder called “images”
Search engines crawl methodically. I think keeping all you photographs in one location makes sense for organizing yourself more than for SEO purposes. For that reason alone, I would keep them all in one folder. That folder can then have many sub folders.
How to write ALT and Title text for Photographs
Here is an example of the HTML source code of an optimized image of the “Taj Mahal” logo photo and how it appears on a web page:
< img src=”taj-mahal.jpg” border=”1″ alt=”taj mahal” title=”taj mahal in black and white ” width=”300″ height=”225″ >
In the next post in this series, we’ll cover Photograph SEO for WordPress
Trams are popular in many European countries. Budapest boasted an excellent metro underground, plus a very good tram above ground. The many problems are that for a tourist, the systems to use both can be confusing, and they fine if you have not bought the right ticket.
A deep flaw in a tourist capital city. The regulations change frequently, so be advised to check out the rules and regulations before going.
Built in 1465 A.D and flattened to a crumbling heap during an earthquake in 1779. It took until 1973 before restoration finally began on this.
The mosque was built by Jahan Shah the ruler of Kara Koyunlu dynasty which controlled Persia, Azerbaijan and Turkey. Tabriz would become the capital of his Kingdom.
If you visit the mosque today, you will see great chunks of broken stone, tile and wall. But they are not scattered. Each one is numbered, and each one has been painstakingly sketched.
Visiting the blue mosque may not wow, you with it’s size nor beauty. But chanced are you will come across many people at work restoring this mosque. From, painters, to masons all the way to sculptures. That in itself is worth the visit.
Flash in layman’s terms is similar to video. I allows you to stitch together a series of photographs, images, text or just about anything into a nice package that can look fantastic on a website.
The downside to flash for photographers:
Ever come across a great photography site that looks fantastic. The images flow wonderfully. The how site is easy to navigate, it’s a great experience.
But why then is it not on the top of any search engine?
Simple, search engines don’t understand flash. It’s like showing a blind person a book, without Braille. They know what it is, but can’t work out the content.
Braille to the search engine comes in the form of text. And, flash has none.
SEO and flash, can they get along?
Not really. Search engine’s simply can’t see Flash, and, probably never will. Trying SEO on a site built on flash is a virtual waste of time.
Should you dump any notion of using flash?
This depends. If your website is entirely made from flash, and nothing else there are two things that will happen. The search engines will glance over it, and all you content will not be recognized. You will give the majority of your users an nice experience.
If all you are doing is putting up a portfolio to show clients, then go for it.
If you are trying to get as much exposure for yourself on the internet, then you will have to give a website created solely on flash another think.
The future of flash?
Html5 is a code that’s is being seen as the end of Flash. Or at least the end of the need for flash. The argument continues on. Html 5 is new, and while it is, and will be adopted by all, there is still life in flash for a long time to come.
Can you have the best of both worlds?
Yes, you can have a portfolio site that’s made from flash, and have a text version of the site as well. There are pro’s and con’s to this. Including more work, but it can deliver the best of both worlds and is worth a consideration.
The Beijing state circus is well worth a visit to in the evening. Try to arrange seats to the front even if the do cost a little more, the show is quite spectacular.
Featuring a cast of incredibly flexible acrobats, you’ll witness people bending their bodies in incredible directions. Jumping through rings of fire. Somersaulting through loops high in the air. And, balancing all manner of things.
In the photograph above the acrobat is balancing empty glasses while spinning around, and then moving into different positions. Later the top glasses will be filled with water, and not a drop will be spilled.